LUXEMBOURG and BATTLE CREEK, Mich. – July 10, 2025 – In a monumental move within the food industry, the Ferrero Group, the global confectionery powerhouse renowned for its delectable offerings such as Nutella and Kinder Surprise, has officially announced its definitive agreement to acquire WK Kellogg Co (NYSE: KLG) for a substantial $3.1 billion. This strategic acquisition signifies Ferrero’s bold entry and expansion into the prominent North American breakfast cereal market, bringing iconic and beloved brands like Froot Loops and Frosted Flakes under its globally recognized banner.
Ferrero’s Calculated Acquisition of WK Kellogg Co: A Deep Dive
The meticulously crafted definitive agreement stipulates that Ferrero will tender a cash offer of $23.00 per share to acquire all outstanding shares of WK Kellogg Co. This significant financial commitment grants Ferrero full ownership of WK Kellogg’s extensive and highly popular portfolio of breakfast cereals across the United States, Canada, and the Caribbean. The impressive roster of acquired brands includes:
- Kellogg’s Frosted Flakes®
- Kellogg’s Froot Loops®
- Kellogg’s Frosted Mini Wheats®
- Kellogg’s Special K®
- Kellogg’s Rice Krispies®
- Kellogg’s Raisin Bran®
- Kashi®
- Bear Naked®
Beyond the celebrated cereal brands, the acquisition also encompasses WK Kellogg Co’s robust operational infrastructure, including its six strategically located manufacturing facilities. This integration ensures the uninterrupted production and supply of these breakfast staples that have been a part of countless families’ mornings for generations.
Strategic North American Expansion: A Key Pillar of Ferrero’s Growth Strategy
This acquisition underscores Ferrero’s deliberate and consistent efforts to strengthen its presence within the lucrative North American market. The company has previously demonstrated its commitment to growth through strategic acquisitions in recent years. Notably, in 2018, Ferrero successfully acquired Nestlé’s U.S. candy brands, adding iconic names such as Butterfinger and Nerds to its portfolio. This was followed by the acquisition of Wells Enterprises in 2022, bringing popular ice cream brands like Blue Bunny and Halo Top into the Ferrero family. According to Giovanni Ferrero, the esteemed Executive Chairman of the Ferrero Group, this latest acquisition perfectly aligns with their overarching strategy of thoughtfully integrating globally recognized brands with deeply cherished local favorites that hold strong roots within the U.S. consumer landscape.
WK Kellogg Co: Embarking on a Transformative New Chapter Under Ferrero’s Ownership
WK Kellogg Co’s journey to becoming an independent entity began in 2023 when it was strategically spun off from its parent company, the erstwhile Kellogg Company, which subsequently rebranded itself as Kellanova (KN). This corporate restructuring allowed WK Kellogg Co to dedicate its full focus and resources to its core North American cereal business. Now, as it transitions into becoming an integral part of the Ferrero Group, these long-standing and widely recognized cereal brands are exceptionally well-positioned to leverage new avenues for investment, innovation, and accelerated growth, all within the framework of Ferrero’s extensive and efficient global distribution network.
Navigating the Horizon: Anticipating the Impact on Consumers
The impending acquisition, which remains subject to the fulfillment of customary closing conditions – most notably, the crucial approval from WK Kellogg Co’s shareholders – is currently projected to finalize in the latter half of the year 2025. This significant development holds the promise of exciting prospects and benefits for consumers across the continent. Given Ferrero’s well-established and unwavering commitment to upholding the highest standards of product quality and fostering continuous innovation, it is highly anticipated that we will witness a wave of new and improved product offerings, coupled with enhanced accessibility to our most beloved and time-honored Kellogg’s cereals.
